No stranger to awards and accolades, internationally acclaimed home-grown brand PowerMoves has outshone its rivals in snagging The Most Beautiful Pilates Studio Award in the SHAPE Awards 2010. For those who have followed the rise of this powerhouse little brand from its roots in Bishan Park 2 to the opening of its spacious second outlet at Dempsey Park, this will come as no surprise.
Just last year, PowerMoves’ original Bishan Park 2 studio was nominated ‘Most Beautiful Studio in the World’ by Balanced Body®, the foremost Pilates authority in the US. This latest nod of approval from SHAPE, the unofficial fitness ‘bible’ of Singapore, is the icing on the cake. While international acclaim is of course welcomed, some would argue that approval means more when it comes from a source close to home.
Any visitor who sets foot in PowerMoves’ Dempsey studio will immediately understand the judges’ decision. Building on PowerMoves’ unique Pilates in the Park positioning, the architect-designed premises blend in beautifully with the natural surroundings of Dempsey, the undisputed ‘lifestyle hub’ of Singapore. Floor-to-ceiling glass windows are fronted by lush screens of tropical vegetation, providing privacy while admitting streams of natural sunlight that gently play on the myriad of natural textures inside. These include bamboo on portable partitions; pebble wash on indoor feature walls and the building’s entrance façade; and naturally water-resistant Chengai wood for the flooring.
Founder and Managing Director of PowerMoves, Ms Claudel Kuek, expressed her delight on being honoured in this year’s SHAPE Awards: “We are indeed very happy with the win. It’s a great honour for us to be recognised across the globe, both in the USA and now on home soil in Singapore, for our outstanding Pilates facility. I especially love that our new Dempsey studio has been deemed the most beautiful place in which to work out in Singapore. We’re on top of the world!”
When asked to elaborate on her views on the importance of beautiful surroundings, Claudel had this to say: “Beauty works something like osmosis. Surround yourself with beautiful things and it will inspire you to think beautiful thoughts. Beautiful thoughts literally write themselves all over your face – as smiles. A ready smile and a positive outlook will help you in all areas of your life – not just in embracing a wellness regime but in coping with stressful situations. In short, beauty is catching!”
Come see for yourself what impressed the judges at PowerMoves’ Dempsey studio: officially the Most Beautiful Pilates Studio in Singapore. Chances are, you’ll leave with a smile on your face! 🙂
PowerMoves Pilates in the Park is located @Dempsey 6ix and 7even, 6 Dempsey Road, Singapore 249683; and @Aramsa ~ the Garden Spa, Bishan Park 2, Singapore 569931.
By Suzanne Lauridsen
PowerMoves Pilates Studio Singapore